Author: Lisa Riley
Aldi has unveiled its first collection of eco-friendly wines.
The eight-strong portfolio, priced below £8, is rolling out into the discounter’s stores tomorrow (4th April), with each wine having either organic, carbon neutral or ‘no added sulphur’ credentials.
Designed to tap the growing trend for ”conscious consumerism”, the collection comprises four certified organic wines; two certified carbon neutral wines from family vineyard Wakefield, and two ‘no sulphur added’ red wines
The wines would appeal to the ‘wholefoods generation’ – millennial shoppers who are increasingly concerned with the environmental impact of the produce that they are buying and consuming, said Aldi… Continue reading at Harpers…